MODERNIZE STRATEGY
We’ll cover initiatives that are working well so that you have a model for improvement. Coupling innovation with proven practices from leading institutions will give you the tools to design engagement programming that is distinctly your institution.
SHOWCASE VALUE
None of your efforts to boost engagement matter unless you are able to demonstrate impact. You will be led through the process of evaluating the maturity of your engagement strategy against the Wisr Engagement Framework, and you’ll learn how to measure your impact through analytics.
CONNECT WITH PEERS
As part of the course, you’ll gain access to Treehouse, our private online Wisr Academy community. This is where you’ll connect with other alumni relations professionals around the country to post course homework assignments, discuss your top challenges, and source ideas for new engagement tactics.
WHO IS THIS COURSE FOR?
Whether you want to learn the fundamentals of alumni engagement, take existing initiatives to new heights, or demonstrate your impact to leadership, the Alumni Engagement Strategy certification course will equip you to:
- Evaluate the maturity of your current engagement strategy
- Uncover where your data lives and how it flows together
- Integrate personalization into email messaging
- Mobilize alumni evangelists through digital communities and social networks
- Take action to build an engagement dashboard
- Shed the “party planner” stereotype and establish your department as a strategic value-driver for the institution
COURSE CURRICULUM
Here’s what we’ll cover during the 4-week course:
UNIT 1: ALUMNI DATA
- Mastering Alumni Data
- Part 1: The Wisr Engagement Framework
- Part 2: Finding and Storing Alumni Data
- Part 3: Delivering Personalized Digital Communications
UNIT 2: PROGRAMMING
- Delivering Engaging Programming
- Part 1: Focusing on Alumni Needs
- Part 2: Updating Experiential Programming
- Part 3: Tailoring Volunteer Programming
UNIT 3: DIGITAL ENGAGEMENT
- Building Community Online
- Part 1: Developing Digital Content
- Part 2: The Power of Digital Communities
- Part 3: Mobilizing Evangelists
UNIT 4: ENGAGEMENT ANALYTICS
- Demonstrating Your Impact on Campus
- Part 1: Analyzing Data to Drive Decisions
- Part 2: Building an Engagement Dashboard
- Part 3: Advocating for Your Initiatives
HOW THIS WORKS
This is a live, 4-week virtual course. When you enroll, you’ll be part of a cohort that meets in a virtual classroom at the same day and time for 4 consecutive weeks. If that timing doesn’t work for you, you can still enroll, view each week’s recordings, and participate in the weekly discussion in Treehouse.
PICK YOUR PRICE
The February 2019 cohort will meet virtually from 2:00 – 3:00 PM ET on February 7, 14, 21, and 28.
INDIVIDUAL ENROLLMENT
$299
One Registrant
Unit 1: Alumni Data
Unit 2: Programming
Unit 3: Digital Engagement
Unit 4: Campus Collaboration
Access to Treehouse, with weekly accountability partner pairings
Engagement strategy scoring rubric
Technology stack brainstorm exercise
Campaign brainstorm exercise
Initiative prioritization exercise
Engagement dashboard checklist
TEAM ENROLLMENT
$599
Up to Three Registrants
Unit 1: Alumni Data
Unit 2: Programming
Unit 3: Digital Engagement
Unit 4: Campus Collaboration
Access to Treehouse, with weekly accountability partner pairings
Engagement strategy scoring rubric
Technology stack brainstorm exercise
Campaign brainstorm exercise
Initiative prioritization exercise
Engagement dashboard checklist