PROSPECTIVE STUDENT ENGAGEMENT STRATEGY CERTIFICATION COURSE

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COURSE OVERVIEW

In this Prospective Student Engagement Strategy certification course, you'll explore techniques for increasing prospective student yield, leveraging undergraduates and alumni throughout the admissions process, and expanding access to low-income and minority populations.

FORMAT

Registrants have the flexibility to move through the course (i.e., watch each unit recording) at their own pace. Each week, the Lead Instructor will host an open Office Hours call, where you can ask questions, discuss unit homework, and learn what other institutions are doing to attract and engage prospective students.

COST

$199 Individual | $499 Up to Three

WHO?

Higher education professionals in enrollment
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MODERNIZE STRATEGY

Coupling innovation with proven best practices, this course helps you take advantage of the technologies available to you to reach prospective students and parents. Administrators who complete the course will understand which metrics to track, ways to boost digital engagement, and strategies for interpreting data.

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SHOWCASE VALUE

Tracking the impact of changes helps you refine your strategy. This course explains how to evaluate the maturity of your engagement strategy against the Wisr Engagement Framework and explores how to quantitatively measure and visualize change over time. That means your department keeps improving and you look awesome in meetings.

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CONNECT WITH PEERS

This course will allow you to meet other administrators in enrollment and student success so you can share what’s worked well in practice. You’ll connect with peers around the country to post course homework assignments, discuss your biggest challenges, and source ideas for new engagement tactics.

COURSE CURRICULUM

Here’s what we’ll cover during the 3-unit course:

 

IN THE CAREER CENTER

WEEK 1: IN THE CAREER CENTER

  • Delivering on Expectations
  • Part 1: The Wisr Engagement Framework
  • Part 2: Understanding What Students Expect of Your Career Center
  • Part 3: Segmenting Student Populations and Designing Need-Based Programming and Events

IN THE CLASSROOM

WEEK 2: IN THE CLASSROOM

  • Partnering Effectively
  • Part 1: Embedding Career Programming in the Curriculum
  • Part 2: Exploring Careers in the Classroom through Faculty Partnerships

ONLINE & THROUGH RELATIONSHIPS

WEEK 3: ONLINE & THROUGH RELATIONSHIPS

  • Scaling Your Reach
  • Part 1: Mobilizing Alumni
  • Part 2: Connecting Through Digital Communities
  • Part 3: Developing Digital Content

“This really allows us to talk with like-minded people, and think about what are the challenges that are facing you. At larger [trainings], you’re talked at a lot, and you don’t actually get to talk about what’s working and not working for your institution.”

Liz Morrison, Director of Networks & Communities
Denison University

FREQUENTLY ASKED QUESTIONS

What exactly will I learn during the course?

Whether you want to learn the fundamentals of leveraging alumni in your admissions process, take existing initiatives to new heights, or demonstrate your impact to leadership, the Prospective Student Engagement Strategy certification course will equip you to:
  • Evaluate the maturity of your current engagement strategy
  • Boost yield without consuming extra staff hours
  • Uncover where your data lives and how it flows together
  • Integrate personalization into email messaging
  • Mobilize undergraduate and faculty advisors through digital communities and social networks
  • Effectively partner with Alumni Relations colleagues on aligned initiatives
  • Introduce a guide to assess the value of specific programming

How do I access course materials?

After enrolling in the course, you'll receive an invitation to the Wisr Academy network, which includes a private community for Prospective Student Engagement Strategy participants. In that community is where you'll find each unit's recording, each unit's homework assignment, additional bonus materials, and more.

What if I'm not available at the scheduled times?

The only scheduled time is the standing weekly Office Hours hosted by the Lead Instructor. Otherwise, the course is self-paced to allow you to view unit recordings at your convenience. If you can't tune in to the Office Hours, you're welcome to ask questions directly in the Wisr Academy digital network.

Why doesn't the course meet in person?

Wisr Academy works with higher education administrators all over the world. We meet digitally to make courses as accessible as possible and cut down on your travel costs.

Is this course only for entry-level administrators?

Definitely not. Higher education administration is racing to catch up with the modern technologies available to you, and even seasoned executives are expected to adapt to changing best practices. Every employee – not just recent hires – should understand the fundamentals of marketing personalization, CRM tools, data management, and digital communities.

What does a certification in prospective student engagement mean for me?

This course is not a surface-level overview. While it is open to administrators of all levels, you can expect to get into the nuts and bolts of developing and implementing a modern and inclusive prospective student engagement strategy. Adding a Prospective Student Engagement Strategy certification to your resume or LinkedIn demonstrates that you've dedicated serious time and energy to mastering your craft and helps set you apart from peers. To officially earn the certificate, you need to complete each unit's homework assignment.

What exactly will I learn during the course?

Whether you want to learn the fundamentals of leveraging alumni in your admissions process, take existing initiatives to new heights, or demonstrate your impact to leadership, the Prospective Student Engagement Strategy certification course will equip you to:
  • Evaluate the maturity of your current engagement strategy
  • Boost yield without consuming extra staff hours
  • Uncover where your data lives and how it flows together
  • Integrate personalization into email messaging
  • Mobilize undergraduate and faculty advisors through digital communities and social networks
  • Effectively partner with Alumni Relations colleagues on aligned initiatives
  • Introduce a guide to assess the value of specific programming

How do I access course materials?

After enrolling in the course, you'll receive an invitation to the Wisr Academy network, which includes a private community for Prospective Student Engagement Strategy participants. In that community is where you'll find each unit's recording, each unit's homework assignment, additional bonus materials, and more.

What if I'm not available at the scheduled times?

The only scheduled time is the standing weekly Office Hours hosted by the Lead Instructor. Otherwise, the course is self-paced to allow you to view unit recordings at your convenience. If you can't tune in to the Office Hours, you're welcome to ask questions directly in the Wisr Academy digital network.

Why doesn't the course meet in-person?

Wisr Academy works with higher education administrators all over the world. We meet digitally to make courses as accessible as possible and cut down on your travel costs.

Is this course only for entry-level administrators?

Definitely not. Higher education administration is racing to catch up with the modern technologies available to you, and even seasoned executives are expected to adapt to changing best practices. Every employee – not just recent hires – should understand the fundamentals of marketing personalization, CRM tools, data management, and digital communities.

What does a certification in prospective student engagement strategy mean for me?

This course is not a surface-level overview. While it is open to administrators of all levels, you can expect to get into the nuts and bolts of developing and implementing a modern and inclusive prospective student engagement strategy. Adding a Prospective Student Engagement Strategy certification to your resume or LinkedIn demonstrates that you've dedicated serious time and energy to mastering your craft and helps set you apart from peers. To officially earn the certificate, you need to complete each unit's homework assignment.

PICK YOUR PRICE

We offer this certificate course for individuals and teams.

INDIVIDUAL ENROLLMENT

$199

One Member
BEST DEAL

TEAM ENROLLMENT

$499

Up to Three Members

HOW REGISTRATION WORKS

1) Registrant Information

Provide your contact information and details about any other team members who are joining the course with you.

2) Payment

Pay your registration fee using a card or PayPal account. For team registration, only one team member needs to submit payment. All financial transactions are secured by PayPal.

3) Processing

You and any team members you registered will instantly receive a confirmation email from us and a receipt from PayPal.

4) Network Invitation

You and any team members you registered will receive an invitation to join the Wisr Academy network, which is where you'll participate in discussion forums, view unit recordings, and access bonus resources.

5) Make a Profile

Create your profile on the Wisr Academy network. The more information you provide about your background, the better networking matches our algorithm will offer you so that you get the most out of connecting with other higher ed professionals. Making a profile usually takes about 5 minutes.

6) Start Connecting

Start chatting with other administrators and stay tuned for information on the Office Hours day and time! We'll notify you by email with more details.

See how Wisr can create meaningful connections on your campus