PROSPECTIVE STUDENT ENGAGEMENT STRATEGY

Coming Soon: Enrollment for the March 2019 Cohort

MODERNIZE STRATEGY

Many of the common tactics to attract and engage prospective students are outdated. We’ll profile creative and effective strategies so you have a model for improvement. Coupling innovation with proven practices from top institutions will give you the tools to implement a strategy that is distinctly your institution.

SHOWCASE VALUE

None of your efforts to boost engagement matter unless you are able to demonstrate impact. You will be led through the process of evaluating the maturity of your engagement strategy against the Wisr Engagement Framework, and you’ll learn how to measure your impact through analytics.

CONNECT WITH PEERS

As part of the course, you’ll gain access to Treehouse, our private online Wisr Academy community. This is where you’ll connect with other higher education professionals around the country to post course homework assignments, discuss your top challenges, and source ideas for new engagement tactics. 

WHO IS THIS COURSE FOR?

Whether you want to learn the fundamentals of leveraging alumni in your admissions process, take existing initiatives to new heights, or demonstrate your impact to leadership, the Prospective Student Engagement Strategy certification course will equip you to:

  • Evaluate the maturity of your current engagement strategy
  • Boost yield without consuming extra staff hours
  • Uncover where your data lives and how it flows together
  • Integrate personalization into email messaging
  • Mobilize undergraduate and faculty advisors through digital communities and social networks
  • Effectively partner with Alumni Relations colleagues on aligned initiatives
  • Introduce a guide to assess the value of specific programming

COURSE CURRICULUM

Here’s what we’ll cover during the course:

alumni-data

UNIT 1: ALUMNI DATA

  • Mastering your Data
  • Part 1: The Wisr Engagement Framework
  • Part 2: Finding and Storing Alumni Data
  • Part 3: Delivering Personalized Digital Communications

programming

UNIT 2: PROGRAMMING

  • Delivering Engaging Programming
  • Part 1: Focusing on Alumni Needs
  • Part 2: Updating Experiential Programming
  • Part 3: Tailoring Volunteer Programming

digital engagement

UNIT 3: DIGITAL ENGAGEMENT

  • Building Community Online
  • Part 1: Developing Digital Content
  • Part 2: The Power of Digital Communities
  • Part 3: Mobilizing Evangelists

engagement-analytics

UNIT 4: ENGAGEMENT ANALYTICS

  • Demonstrating Your Impact on Campus
  • Part 1: Analyzing Data to Drive Decisions
  • Part 2: Building an Engagement Dashboard
  • Part 3: Advocating for Your Initiatives

HOW THIS WORKS

This is a live, 3-week virtual course. When you enroll, you’ll be part of a cohort that meets in a virtual classroom at the same day and time for 3 consecutive weeks. If that timing doesn’t work for you, you can still enroll, view each week’s recordings, and participate in the weekly discussion in Treehouse.

PICK YOUR PRICE

We offer this certificate course for individuals and teams. The March 2019 cohort will meet virtually from 11:00 AM – 12:00 PM ET on March 12, 19, and 26.

INDIVIDUAL ENROLLMENT

$299

One Registrant

Unit 1: Alumni Data Unit 2: Programming Unit 3: Digital Engagement Unit 4: Campus Collaboration Access to Treehouse Engagement strategy scoring rubric Technology stack brainstorm exercise Campaign brainstorm exercise Initiative prioritization exercise Engagement dashboard checklist

BEST DEAL

TEAM ENROLLMENT

$599

Up to Three Registrants

Unit 1: Alumni Data Unit 2: Programming Unit 3: Digital Engagement Unit 4: Campus Collaboration Access to Treehouse Engagement strategy scoring rubric Technology stack brainstorm exercise Campaign brainstorm exercise Initiative prioritization exercise Engagement dashboard checklist

See how Wisr can create meaningful connections on your campus