With the rising cost of higher education, college students and their parents have increased expectations about the role institutions should play in connecting students with internship and career opportunities. Career services teams are faced with the daunting task of exposing their students to as many different career paths and types of jobs as possible, despite staff and budget constraints. Now, more than ever, the modern career services professional must be strategic and efficient with their use of programming, technology, and alumni volunteers.After taking this 3-unit virtual course, you’ll walk away as a certified student engagement strategist equipped with the knowledge and skills to modernize the way you target student populations, deliver career programming, and partner with colleagues in alumni relations to expand your office’s reach through alumni volunteers.
FORMATRegistrants have the flexibility to move through the course (i.e., watch each unit recording) at their own pace. Each week, the Lead Instructor will host an open Office Hours call, where you can ask questions, discuss unit homework, and learn what other institutions are doing to engage students in career exploration.
Coupling innovation with proven best practices, this course helps you take advantage of the technologies available to you to reach students. Administrators who complete the course will understand which metrics are important to track, ways to boost digital engagement, and strategies for interpreting student data.
Tracking the impact of changes helps you refine your strategy. This course explains how to evaluate the maturity of your engagement strategy against the Wisr Engagement Framework and explores how to quantitatively measure and visualize change over time. That means your department keeps improving and you look awesome in meetings.
CONNECT WITH PEERS
This course will allow you to meet other administrators in student success and career development so you can share what’s worked well in practice. You’ll connect with peers around the country to post course homework assignments, discuss your biggest challenges, and source ideas for new engagement tactics.
Here’s what we’ll cover during the 3-unit course:
THE ENGAGEMENT FRAMEWORK
UNIT 1: THE ENGAGEMENT FRAMEWORK
- Part 1: The Wisr Engagement Framework
- Part 2: Understanding Your Audience
- Part 3: Improving Segmentation
OPPORTUNITIES FOR ENGAGEMENT
UNIT 2: OPPORTUNITIES FOR ENGAGEMENT
- Part 1: Prioritizing Programming
- Part 2:Classroom Engagement Case Study
- Part 3: Improving Personalization
- Part 4: Creating Digital Experiences
PARTNERS AND OUTCOMES
UNIT 3: PARTNERS AND OUTCOMES
- Part 1: Partner Structures and Objectives
- Part 2: Partnering with Alumni Relations & Advancement
- Part 3: Partnering with Enrollment
- Part 4: Raising Your Profile on Campus
- Part 5: Analytics Crash Course
“This really allows us to talk with like-minded people, and think about what are the challenges that are facing you. At larger [trainings], you’re talked at a lot, and you don’t actually get to talk about what’s working and not working for your institution.”
FREQUENTLY ASKED QUESTIONS
What exactly will I learn during the course?
- Evaluate the maturity of your current engagement strategy
- Segment student populations so you can deliver career programming aligned with their needs
- More effectively partner with faculty to deliver classroom-based career exploration
- Utilize alumni to scale initiatives and generate career-related digital content
- Use data to evaluate the impact of your content, programming, and events
How do I access course materials?
What if I'm not available at the scheduled times?
Why doesn't the course meet in person?
Is the course only for entry-level administrators?
What does a certification in student engagement strategy mean for me?
PICK YOUR PRICE
We offer this certificate course on a rolling basis for individuals and teams.
Up to Three Members
HOW ENROLLMENT WORKS
1) Registration & Payment
Register yourself and your teammates (if applicable), and securely submit payment using any major credit card. You'll immediately receive an auto-receipt.
2) Details & Academy Invitation
After your payment processes, you'll receive additional details about the course and an invitation to join Wisr Academy, the network where you'll access course materials. Please allow up to an hour for your payment to process.
3) Join Academy & Get Started
Once you receive your invitation you'll need to create a profile on Wisr Academy. This will only take about 5 minutes. When your profile is complete, click the Communities tab and join Wisr Academy | Student Engagement Strategy. Once you've joined, you're ready to start the course!