STUDENT ENGAGEMENT STRATEGY

Enrolling for the January, February, and March 2019 Cohorts

Upskill Your Capabilities to Better Serve Students

With the rising cost of higher education, college students and their parents have increased expectations about the role institutions should play in connecting students with internship and career opportunities. Career Services teams are faced with the daunting task of exposing their students to as many different career paths and types of jobs as possible, despite staff and budget constraints. Now, more than ever, the modern Career Services professional must be strategic and efficient with their use of programming, technology, and alumni volunteers.

After taking this 3-week virtual course, you’ll walk away as a certified student engagement strategist equipped with the knowledge and skills to modernize the way you target student populations, deliver career programming, and partner with colleagues in Alumni Relations to expand your office’s reach through alumni volunteers.

WHO IS THIS COURSE FOR?

Whether you’re looking for fresh ideas on reaching students in the classroom or you’re ready to scale your career advisor’s expertise, the Student Engagement Strategy certification course will equip you to:

  • Evaluate the maturity of your current engagement strategy
  • Segment student populations so you can deliver career programming aligned with their needs
  • More effectively partner with faculty to deliver classroom-based career exploration
  • Utilize alumni to scale initiatives and generate career-related digital content
  • Use data to evaluate the impact of your content, programming, and events

MODERNIZE STRATEGY

We’ll cover creative strategies that are working well so that you have an arsenal of ideas for updating your career programming. Coupling innovation with proven practices from leading institutions will give you the tools to implement programming that distinctly fits your institution. 

SHOWCASE VALUE

With limited budget and staff resources, you need to be able to demonstrate that each program or event delivers measurable results. You will be led through the process of evaluating the maturity of your engagement strategy against the Wisr Engagement Framework, and you’ll learn how to measure your impact through analytics.

CONNECT WITH PEERS

As part of the course, you’ll gain access to Treehouse, our private online Wisr Academy community. This is where you’ll connect with other higher education professionals around the country to post course homework assignments, discuss your top challenges, and source ideas for new engagement tactics. 

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UNIT 1: IN THE CAREER CENTER

  • Delivering on Expectations
  • Part 1: The Wisr Engagement Framework
  • Part 2: Understanding What Students Expect of Your Career Center
  • Part 3: Segmenting Student Populations and Designing Need-Based Programming and Events

 

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UNIT 2: IN THE CLASSROOM

 

  • Partnering Effectively
  • Part 1: Embedding Career Programming in the Curriculum
  • Part 2: Exploring Careers in the Classroom through Faculty Partnerships

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UNIT 3: ONLINE & THROUGH RELATIONSHIPS

 

  • Scaling Your Reach
  • Part 1: Mobilizing Alumni
  • Part 2: Connecting Through Digital Communities
  • Part 3: Developing Digital Content

 

HOW THIS WORKS

This is a live, 3-week virtual course. When you enroll, you’ll be part of a cohort that meets in a virtual classroom at the same day and time for 3 consecutive weeks. If that timing doesn’t work for you, you can still enroll, view each week’s recordings, and participate in the weekly discussion in Treehouse.

PICK YOUR PRICE

We offer this certificate course for individuals and teams. Student Engagement Strategy is now enrolling three cohorts:

January 2019: 1/17, 1/24, 1/31 from 11:00 AM – 12:00 PM ET

February 2019: 2/12, 2/19, 2/26 from 1:00 PM – 2:00 PM ET

March 2019: 3/11, 3/18, 3/25 from 3:00 – 4:00 PM ET

 

INDIVIDUAL ENROLLMENT

$299

Individual Registrant

Unit 1: In the Classroom Unit 2: In the Career Center Unit 3: Online & Through Relationships Access to Treehouse, with weekly accountability partner pairings Engagement strategy scoring rubric Technology stack brainstorm exercise Career program idea guide Mini case studies And more bonus resources!

BEST DEAL

TEAM ENROLLMENT

$599

Up to Three Registrants

Unit 1: In the Classroom Unit 2: In the Career Center Unit 3: Online & Through Relationships Access to Treehouse, with weekly accountability partner pairings Engagement strategy scoring rubric Technology stack brainstorm exercise Career program idea guide Mini case studies And more bonus resources!

See how Wisr can create meaningful connections on your campus