STUDENT ENGAGEMENT STRATEGY CERTIFICATION COURSE

Now Open for Enrollment

COURSE OVERVIEW

With the rising cost of higher education, college students and their parents have increased expectations about the role institutions should play in connecting students with internship and career opportunities. Career services teams are faced with the daunting task of exposing their students to as many different career paths and types of jobs as possible, despite staff and budget constraints. Now, more than ever, the modern career services professional must be strategic and efficient with their use of programming, technology, and alumni volunteers.

After taking this 3-unit virtual course, you’ll walk away as a certified student engagement strategist equipped with the knowledge and skills to modernize the way you target student populations, deliver career programming, and partner with colleagues in alumni relations to expand your office’s reach through alumni volunteers.

FORMAT

Registrants have the flexibility to move through the course (i.e., watch each unit recording) at their own pace. Each week, the Lead Instructor will host an open Office Hours call, where you can ask questions, discuss unit homework, and learn what other institutions are doing to engage students in career exploration.

COST

$199 Individual | $499 Up to Three

WHO?

Higher education professionals in career development
Marketing-Icons-03

MODERNIZE STRATEGY

Coupling innovation with proven best practices, this course helps you take advantage of the technologies available to you to reach students. Administrators who complete the course will understand which metrics are important to track, ways to boost digital engagement, and strategies for interpreting student data.

Marketing-Icons-09

SHOWCASE VALUE

Tracking the impact of changes helps you refine your strategy. This course explains how to evaluate the maturity of your engagement strategy against the Wisr Engagement Framework and explores how to quantitatively measure and visualize change over time. That means your department keeps improving and you look awesome in meetings.

Marketing-Icons-40

CONNECT WITH PEERS

This course will allow you to meet other administrators in student success and career development so you can share what’s worked well in practice. You’ll connect with peers around the country to post course homework assignments, discuss your biggest challenges, and source ideas for new engagement tactics.

COURSE CURRICULUM

Here’s what we’ll cover during the 3-unit course:

 

THE ENGAGEMENT FRAMEWORK

UNIT 1: THE ENGAGEMENT FRAMEWORK

  • Part 1: The Wisr Engagement Framework
  • Part 2: Understanding Your Audience
  • Part 3: Improving Segmentation

OPPORTUNITIES FOR ENGAGEMENT

UNIT 2: OPPORTUNITIES FOR ENGAGEMENT

  • Part 1: Prioritizing Programming
  • Part 2:Classroom Engagement Case Study
  • Part 3: Improving Personalization
  • Part 4: Creating Digital Experiences

PARTNERS AND OUTCOMES

UNIT 3: PARTNERS AND OUTCOMES

  • Part 1: Partner Structures and Objectives
  • Part 2: Partnering with Alumni Relations & Advancement
  • Part 3: Partnering with Enrollment
  • Part 4: Raising Your Profile on Campus
  • Part 5: Analytics Crash Course

“This really allows us to talk with like-minded people, and think about what are the challenges that are facing you. At larger [trainings], you’re talked at a lot, and you don’t actually get to talk about what’s working and not working for your institution.”

Liz Morrison, Director of Networks & Communities
Denison University

FREQUENTLY ASKED QUESTIONS

What exactly will I learn during the course?

Whether you’re looking for fresh ideas on reaching students in the classroom or you’re ready to scale your career advisor’s expertise, the Student Engagement Strategy certification course will equip you to:
  • Evaluate the maturity of your current engagement strategy
  • Segment student populations so you can deliver career programming aligned with their needs
  • More effectively partner with faculty to deliver classroom-based career exploration
  • Utilize alumni to scale initiatives and generate career-related digital content
  • Use data to evaluate the impact of your content, programming, and events

How do I access course materials?

After enrolling in the course, you'll receive an invitation to the Wisr Academy network, which includes a private community for Student Engagement Strategy participants. In that community is where you'll find each unit's recording, each unit's homework assignment, additional bonus materials, and more.

What if I'm not available at the scheduled times?

The course is specifically designed to accommodate your busy schedule. The only scheduled time is the standing weekly Office Hours hosted by the Lead Instructor. Otherwise, the course is self-paced to allow you to view unit recordings at your convenience. If you can't tune in to the Office Hours, you're welcome to ask questions directly in the Wisr Academy digital network.

Why doesn't the course meet in person?

Wisr Academy works with higher education administrators all over the world. We meet digitally to make courses as accessible as possible and cut down on your travel costs.

Is the course only for entry-level administrators?

Definitely not. Higher education administration is racing to catch up with the modern technologies available to you, and even seasoned executives are expected to adapt to changing best practices. Every employee – not just recent hires – should understand the basics of marketing personalization, CRM tools, data management, and digital communities.

What does a certification in student engagement strategy mean for me?

This course is not a surface-level overview. While it is open to administrators of all levels, you can expect to get into the nuts and bolts of developing and implementing a modern and inclusive student engagement strategy. Adding a Student Engagement Strategy certification to your resume or LinkedIn demonstrates that you've dedicated serious time and energy to mastering your craft and helps set you apart from peers. To officially earn the certificate, you need to complete each unit's homework assignment.

What exactly will I learn during the course?

Whether you’re looking for fresh ideas on reaching students in the classroom or you’re ready to scale your career advisor’s expertise, the Student Engagement Strategy certification course will equip you to:
  • Evaluate the maturity of your current engagement strategy
  • Segment student populations so you can deliver career programming aligned with their needs
  • More effectively partner with faculty to deliver classroom-based career exploration
  • Utilize alumni to scale initiatives and generate career-related digital content
  • Use data to evaluate the impact of your content, programming, and events

How do I access course materials?

After enrolling in the course, you'll receive an invitation to the Wisr Academy network, which includes a private community for Student Engagement Strategy participants. In that community is where you'll find each unit's recording, each unit's homework assignment, additional bonus materials, and more.

What if I'm not available at the scheduled times?

The course is specifically designed to accommodate your busy schedule. The only scheduled time is the standing weekly Office Hours hosted by the Lead Instructor. Otherwise, the course is self-paced to allow you to view unit recordings at your convenience. If you can't tune in to the Office Hours, you're welcome to ask questions directly in the Wisr Academy digital network.

Why doesn't the course meet in-person?

Wisr Academy works with higher education administrators all over the world. We meet digitally to make courses as accessible as possible and cut down on your travel costs.

Is this course only for entry-level administrators?

Definitely not. Higher education administration is racing to catch up with the modern technologies available to you, and even seasoned executives are expected to adapt to changing best practices. Every employee – not just recent hires – should understand the basics of marketing personalization, CRM tools, data management, and digital communities.

What does a certification in student engagement strategy mean for me?

This course is not a surface-level overview. While it is open to administrators of all levels, you can expect to get into the nuts and bolts of developing and implementing a modern and inclusive student engagement strategy. Adding a Student Engagement Strategy certification to your resume or LinkedIn demonstrates that you've dedicated serious time and energy to mastering your craft and helps set you apart from peers. To officially earn the certificate, you need to complete each unit's homework assignment.

PICK YOUR PRICE

We offer this certificate course on a rolling basis for individuals and teams.

INDIVIDUAL ENROLLMENT

$199

One Member

Wisr Academy

Student Engagement Strategy | Individual Enrollment
BEST DEAL

TEAM ENROLLMENT

$499

Up to Three Members

Wisr Academy

Student Engagement Strategy | Team Enrollment

HOW ENROLLMENT WORKS

1) Registration & Payment

Register yourself and your teammates (if applicable), and securely submit payment using any major credit card. You'll immediately receive an auto-receipt.

2) Details & Academy Invitation

After your payment processes, you'll receive additional details about the course and an invitation to join Wisr Academy, the network where you'll access course materials. Please allow up to an hour for your payment to process.

3) Join Academy & Get Started

Once you receive your invitation you'll need to create a profile on Wisr Academy. This will only take about 5 minutes. When your profile is complete, click the Communities tab and join Wisr Academy | Student Engagement Strategy. Once you've joined, you're ready to start the course!

See how Wisr can create meaningful connections on your campus