Marketing 101 for Alumni Relations
Marketing 101: Personalizations & Understanding your Marketing Stack in Higher Education Every month, Wisr brings together leadership from service-based departments at universities, including student success, career services, and alumni relations, to discuss their
3 Ways to Engage Your Young Alumni That Don’t Involve Asking for Money
After spending six years on the philanthropic fundraising team at the University of Chicago, Lindsey Royer, Wisr’s Director of Customer Success, would tell you it became clear that an institution's young alumni
Why It’s Important to Not Give Up on Your Unengaged Alumni
We are fond of saying that we work with some of the best schools in the world, and the University of Chicago is no exception. Our partners in alumni relations at UChicago
5 Ways to Make your Emails to Alumni More Genuine… and Increase Open Rates by 400%
Long after they leave campus, alumni want to feel like they’ve made an impact on their school. Taking steps to make alumni feel valued for more than just their financial contributions is
Why Personalization Matters When Planning Alumni Events
By now, most alumni relations professionals realize that by failing to engage with alumni beyond requesting donations, the university, (and most importantly, its students) are missing out on valuable knowledge, connections, and
Tempe Research Institution Leadership Summit Recap
On April 12th, we gathered leaders from 15 national research institutions to discuss alumni engagement strategies. For two days, we engaged in strategic conversations focused on improving student and alumni engagement. Our participants
Why Universities Should Adopt a Customer-Centric Approach
Customer-Centric Universities can Find Success Through Stronger Student Engagement Buzzwords like “customer centricity” and “customer experience” are trendy monikers used to reflect the various approaches and philosophies of how a business could or
Are You Engaging Your Alumni Beyond Asking for Money?
How would you feel if after presenting the check for your meal your server stopped by to request you leave a generous tip for the fantastic service he or she provided you?
5 Ways to Bring Career Exploration for College Students to the Classroom
Finding the right employee is one of the most important tasks for employers. Yet, 61 percent of top executives surveyed in the Deloitte Human Capital Trends survey don’t believe their companies do