Not all students can visit campus, and it’s hard to capture every aspect of your university even for those who do. Boost yield by digitally connecting prospectives and their parents to undergrads, alumni in fields of interest, and admissions volutneers. Facilitating conversations between prospectives and university affiliates helps them assess fit and visualize life on campus.

“As American colleges and universities increase recruitment of low-income, first-generation, and underrepresented minority students, the need to expand specialized resources has become evident. Efforts at highly selective institutions to promote access for underserved populations are well-intentioned, but – without corresponding action to support these students – are little more than tokenism…”

Personal relationships are key to student success. Improve both achievement and overall quality of life by connecting undergrads with impactful peer and alumni mentors. Meanwhile, reinforce communities on campus by providing a digital touchpoint where members can share information and have important conversations as a group.

“Matching students and advisors, coordinating their meetings, and ensuring there is fit is a known problem, and typically a very manual process. The challenge Stanford presented was unique because their team was trying to optimize a student match with a faculty advisor who shares academic interests, shares affinity, and is agnostic to major…”

Your students want personalized, industry-specific advising, but your department doesn’t have unlimited resources. Meanwhile, you have a huge network of professional alumni who are eager to give back to their alma mater. Bridge the gap by helping students find alumni who can pass on useful job experience and career advice.

“Oberlin’s culture of embracing individuality reflects the student body’s remarkable diversity in terms of interests, career aspirations, backgrounds, and demographics. While this diversity provides an ideal setting for a liberal arts education, it presents unique challenges for the college’s Alumni Relations and Career Services departments…”

Not all of your alumni are in a position to attend on-campus events or make financial donations, and young grads are less responsive than ever to traditional channels for outreach. Build affinity by giving them a meaningful opportunity to give back to their alma mater and reconnect with you via a current student (all without leaving their computers).

“With a large group of alumni to keep track of and reach out to, the alumni relations teams at Case Western Reserve University struggled to find accurate, updated information to help keep alumni connected to the university. The career services team faced a similar struggle with helping students find an easy way to reach out to and connect with alumni…”